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* İnternete erişim imkânı olan hane oranı % 41,6’ya yükseldi
* İnternet kullanan her 5 bireyden 3′ ü hergün interneti kullanıyor
* İnternet kullananların, % 15′ i son 1 yılda internetten alışveriş yapmış. Bunların % 24′ ü kıyafet, % 24 elektronik, % 19 ev eşyası, % 15 seyahat, %13 gıda satın almış. Geçen yıl şampiyonu % 32 ile elektronik’ di, danıyorum TRENDYOL, MARKAFONİ, LİMANGO farkı 
TÜİK 2010 yılı Hane Halkı Bilişim kullanımı raporu
This report covers the Apple App Store for iPad, the Apple App Store for iPhone,BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows Marketplace for Mobile (6.x), and Windows Phone 7 Marketplace for the year 2010, while identifying trends and providing insight into the most popular content of 2010. The major findings are:
You can reach the whole report:
Distimo Report – Full Year 2010
The Windows Phone 7 Marketplace launched on October 21, 2010, and has grown to 2,674applications as of November 22, 2010. In comparison, Windows Marketplace for Mobile has gatheredonly 1,350 applications to date since the store launched over a year ago.
The Windows Phone 7 Marketplace launched on October 21, 2010, and has grown to 2,674 applications as of November 22, 2010. In comparison, Windows Marketplace for Mobile has gathered only 1,350 applications to date since the store launched over a year ago.
The whole report:
Distimo Report – November 2010
Hello all,
Ericsson has again completed a pretty comprehensive “Consumer Telecom Services” market research, which I believe has got influential messages.
Just to highlight a few of them:
- Average Turkish consumer started extending, “buying and renewing” lifecycle of devices, and prefer to buy the highest technology which would not be outdated and last longer.
- Which is the most concern of Turkish consumer is not the Global Warming but Terrorism.
- 150-200 SMS Per Day average is not extraordinary for Turkish youth stunning, against European averages.
- There is the tendency to use both fixed and mobile voice services, as well as internet services.
- 12% is interested in the Bundle Offer (Fixed and Mobile Voice & Data)
- There is over 50% for each of mobile voice, fixed data and fixed voice services.
- They are interested in the Bundle Offer with the expectations respectively; 50% discount, 42% one bill, 30% manageable cost, 20% quality
- There is a negative perception against contract periods extending over 12 months.
- Internet usage is mostly in areas respectively; instant messaging, social networking, online TV/Video, online Game, e-commerce, Blogging, etc.
- Consumers, who do not have internet blames; 40% not having a computer, 30% not being educated how to use
- Non internet users claims they would buy internet, 40 % for 30 TL/month, 80% for 15 TL/month
- 20 TL per month, seems to be the pricing for highest profitable uptake
- % 5 of internet users, use 3G mobile BB.
- 3G users who are very contended with the services 48%, which is the top score around the world
- Whereas, 3G users who are unhappy with the service tops again with 11%
- 60% of 3G mobile BB users spend over 1 hour in the internet, whereas 16% spend well beyond 6 hours.
- 3G mobile BB consumer distribution between GSM operators is very similar to voice customer distribution.
- 75% of mobile BB users still keeps the fixed internet and 72 % plans to keep fixed internet in the future despite the mind-bending fact that 72% uses mobile BB at home and 37% uses it at work.
- The main reasons of not using mobile BB outside home and office is, 25% battery power and 25% heavy laptop
- Mobile BB users are more women than men.
- Over 50% pays around 25 TL for mobile BB
- Mobile device usage is; 60% Nokia, 25% Samsung, 2% IPhone, 3% other smartphones. 59% of phones are 2g, 24% are 3G
- 21 % of consumers have expressed their wish to buy a new phone this year
- 35 % of consumers have a laptop, 12 % wants to buy a new loptop this year
- 5 % has smartphones, the smartphone sales is expected to grow upto 15 % in new year.
- Turkish consumers ranks the top with 52 min personel voice MoU . Business voice MoU is 24 min.
- Turkish mass youth with 35% and pioneer youth with 43% over 30 SMS per day usage, ranks number 1 in the world. (Future Smartphone uptake at mass youth and pinoneer youth segment would radically effect the SMS to 3G data service usage)
- 15 % of Turkish consumers would like to pay 15TL for “mobile BB for mobile” service.
Some footnotes about the event taken place at San Francisco, Oct 6-8th, shared by Dr. Mehmet Ünsoy / MSolve Partners
American wireless market, as of now:
• 292.8 Million cellular wireless users in the U.S.
• Penetration rate of 93%
• 2.26 Trillion minutes of air time, for 12 months ending by June 2010,
• 1.8 Trillion SMS (up 33%) and 56.3 Trillion MMS (up 187%) messages during same time –Dramatic increases!!
• ARPU declined marginally to $47.47
• 61.2 Million Smartphones and wireless enabled PDAs, by June 2010.
• Wireless operators carried 161.5 Billion Megabytes of data during first 6 months of 2010,
• Industry invested $21.6 Billion in wireless infrastructure during 12 months ending by June 2010 (Big CAPEX Spending!)
• That is cumulative infrastructure spending of $295.2 Billion since 1985 (over 25 years!)
Applications Scene:
• Number of apps added to Android Market in July 2010: 18,634
• Estimated number of app downloads at Android Market as of Sep 16, 2010: 1.5 Billion
• Number of app downloads for iTunes App Store per day: 16.6 Million
• Total number of iPhone apps at iTunes App Store: 222,000 +
Mobile Enterprise:
• RIM BlackBerry customer base: 50 Million worldwide
• Number of business apps in BlackBerry App World: 367
• Number of business apps in iTunes App Store: 2,895
• Percentage of iPhones sold by AT&T to Business users: 40%
Social Networking and LBS:
• Facebook active users: more than 500 Million
• Number of Foursquare’s location-based social networking users: more than 3 Million
• Number of handsets shipped with GPS in Q1 2009: 187.8 Million, or 56% of shipments
• Number of handsets estimated to be shipped with GPS in Q4 2011: 318.3 Million, or 80% of shipments
m-Payment and m-Banking:
• Projected number of m-Payment users worldwide in 2010: 108.6 Million
• Estimated global customer base for m-Banking by 2015: 1.1 Billion
• Projected percentage of international money transfers that will be done by mobile in 2015: up to 15%
m-Health:
• Apple iTunes App Store has about 6,000 apps related to m-Health, with only about 300 of them on chronic diseases
• 13.5% of the world’s population (980 million people) are over age of 65, and 60% of these will suffer from chronic and degenerative illnesses
• 71% of the doctors in the U.S. use Smartphones for their daily medical practice,
• In the developing world, there are only 11Million hospital beds, and 300 Million computers, but there are 2.3 Billion mobile phones
m-Retail:
• 64% of retail businesses in the U.S. are now incorporating mobile retailing (m-retailing) as part of their overall marketing and selling initiatives to increase customer loyalty
• 300 Million people around the world will be using mobile coupons by 2014
• 13 % of Smartphone owners are using their handset for between 10 and 40 % of their shopping, 20 % of Smartphone users have bought something on their phones, and 20 % also expect to buy more things via their phones in the future
According to the monthly report by Msolve Partners, 2010 will be the year of Mobile Health solutions and services.
Giving attractive examples you will check latest news in Mobile Health world.
For details:
News from MSolve Partners – September2010
The eagerly awaited monthly report from Distimo is available.
Here is the highlights:
* More than 60% of applications are priced below or equal to $2.00 in the Apple App Store for iPhone,Google Android Market, Nokia Ovi Store and Palm App Catalog.
* Paid applications are priced lowest in Google Android Market, Nokia Ovi Store and Palm App Catalog.
* Google Android Market has the largest share of free applications available; 60%.
* The top three cross-store publishers that publish applications in multiple stores are Gameloft,Electronic Arts and Handmark, Inc
HERE you can download the whole report: